Tim Cook bailed out just in time to avoid to iPhone Duo quagmire

Tim Cook's abrupt exit from Apple's doomed iPhone Duo project has spared the company from what insiders describe as a potential billion-dollar disaster, raising questions about whether the chief executive knew the device was destined to fail before the public did. The decision to shelve the foldable phone—which competitors are still betting heavily on—suggests Apple's leadership had access to market data that contradicted the broader industry's enthusiasm for the category. Cook's timing, coming just as manufacturing costs spiraled and developer interest evaporated, hints at a leadership instinct that may have saved shareholders from an embarrassing loss.

PhoneArena·17h ago