The Customers You Never Knew You Lost, Cytd.ai Is Bringing Them Back

A startup is using artificial intelligence to identify and resurrect customers companies didn't even realize had abandoned them, exploiting a blind spot that costs retailers billions annually. Cytd.ai's technology analyzes purchasing patterns to predict which dormant buyers are most likely to return—and how to lure them back—giving companies a second chance at revenue they've already written off. The approach raises thorny questions about surveillance, manipulation, and whether businesses should be systematically reactivating customers who chose to leave.

gritdaily.com·7h ago