Google brings Pomelli in English to small businesses in Europe.

Google is quietly extending its AI assistant Gemini to small businesses across Europe, a move that signals the tech giant's strategy to embed artificial intelligence directly into the tools entrepreneurs rely on daily rather than waiting for them to adopt standalone AI products. The rollout, which began testing under the name Pomelli before Google rebranded it, suggests the company has learned that SMBs need AI integrated into familiar workflows—not marketed as a separate purchase—to actually gain traction. With a dozen outlets tracking the announcement, the question looms: is Google attempting to lock in a generation of small-business users before competitors like Microsoft and OpenAI can establish their own footholds in this lucrative market?

blog.google·May 6