Meta unveils Muse Spark AI model to regain ground in race with OpenAI and Google

Meta is betting that creative professionals will choose it over OpenAI and Google by releasing Muse Spark, an AI model designed specifically to generate images, designs, and creative assets—a direct challenge to the dominance rivals have built in generative AI. The move marks Meta's most aggressive push yet to reclaim relevance in artificial intelligence after watching OpenAI's ChatGPT and Google's Gemini capture both public attention and investment capital. At stake is not just market share, but control over the tools that could reshape how billions of people create content online.

ynetnews·Apr 9